Silver State
Plastics.
How a plain-spoken message, a brand film, and a discovery engine turned a 47-year local secret into a business that more than doubled its sales.
"We Sell & Fabricate Plastic. Since 1979." — :60 brand film
The
Challenge
Silver State Plastics had been selling and fabricating plastic in Northern Nevada since 1979. The problem: most of the businesses who needed them didn't know they existed.
Across the region, companies were sourcing plastic products from overseas suppliers — and paying for it in ways the invoice never showed. Inconsistent quality. Damaged shipments. Wrong products. And when something arrived broken, no support team to call and no path to make it right.
The answer to all of it was a fabrication shop with nearly five decades of expertise, sitting right in their backyard. SSP didn't have a capability problem. They had a visibility problem — and no message in the market simple enough to stick.
The
Approach
Seven words, no decoding required: "We Sell & Fabricate Plastic. Since 1979."
In a category drowning in vague industrial marketing, plain confidence is the differentiator. The message says exactly what SSP does and leans into the thing overseas suppliers can never claim — 47 years of standing behind the work, in the community, with real people who answer the phone.
We led with a brand film, because a fabrication shop on paper is a commodity — but a fabrication shop on screen is people, machines, sparks, and craft. The film's job was to make you feel something about plastic: to see the shop alive and know that whether you need wholesale sheets or a custom-fabricated part for a specialized build, these are the people who can get it done.
- Message first — one line a buyer remembers at the exact moment they need plastic
- Film before funnel — emotion and credibility built before a single ad dollar spent
- Heritage as proof — "Since 1979" does the trust-building no slogan could
The
Execution
The film was the foundation — then we built the machine around it.
A new website engineered for discovery, so that when a business searched for plastic supply or custom fabrication in the region, SSP finally showed up as the answer. Ongoing content production to keep the brand alive beyond launch. And social campaigns that put the film and the message in front of the local business community that never knew buying local was an option.
Video, web, search, and social — one message, every channel, all pulling in the same direction.
Within the first year of the engagement, Silver State Plastics more than doubled its sales and expanded its team to better serve the local community. Growth reported by the client across the full program: brand film, new website, search visibility, and social campaigns.
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